How to Make a Potential Employer Fall in Love With You

How to Make an Employer Love YouLooking for ways to impress a potential employer? Want to make your résumé or job application stand out from the pack?

This from an employer:  “In the past few weeks, I’ve reviewed 480 résumés and applications for 16 different positions. I’ve interviewed 22 candidates and brought 6 back for a second, more intense round of interviews. Believe me, I can tell you what rang my chimes!”

“Some of this advice may surprise you. Some may even make you angry because it doesn’t seem fair or right to you. I can’t guarantee that all employers will agree with me, but why take a chance in this employers’ market?”

  • Only apply for jobs for which you qualify.  The “NO” pile of applications is increasingly made up of people who don’t even remotely qualify for the advertised position. Why waste the time? If you find yourself applying because it’s an area of work you might want to get into, or think you’d like, don’t bother UNLESS you can make the stretch and fit between your qualifications and background and the described opening.  Otherwise, you are wasting your time.
  • Each application or résumé gets less than 2 MINUTES of time; usually it’s a 30 SECOND SCAN!  You need to quickly qualify yourself as a potential candidate because the employer doesn’t have or take the time to do it for you.
  • Write a targeted cover letter that introduces your key qualifications and highlights your “fit” with the position for which you are applying. Address the letter to the person conducting the candidate search, when known. DO NOT presume familiarity and write, “Dear Carol.” Until someone knows you, the name is “Ms. Landry.”  Additionally, the cover letter needs to specifically address the available position. Spelling and correct grammar do count. So does the spacing of words on the page or email screen and an attractive overall appearance.
  • Target the résumé to the job. Would you like to know how many people are looking for a “challenging opportunity to utilize my skills with a progressive employer who will provide opportunities for growth?”     Customization counts. Customization is everything when you are looking at substantially different opportunities, too. Say, you are looking for a training position or a marketing position. The identical résumé won’t sell your skills for either field.
  • Lead with your strengths. What makes you different from 40 other applicants? On your customized résumé, start out with the background and experience most important for the position you seek. The stage of your career is also highly relevant to the placement of information on your résumé. If you are just graduating from college, lead off the first portion of the résumé with your education and degree.

The key is to make it easy for the résumé reviewer to see that you are qualified for the position. You want your résumé in that “YES” pile awaiting an interview!

Source:  Susan Heathfield

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About facetteam
FACET is a human resources consulting firm specializing in the four phases of the Talent Management Cycle: Attract, Retain, Develop, and Transition. The Group's practice specifically addresses facilitation of smooth career/life transitions for individuals leaving organizations as well as career management, leadership training and coaching for employees whose assignments within organizations are impacted by change or other organizational needs. By application of several directions of pursuit, the corporation accomplishes a single goal: maximum utilization of human resource potential and productivity through efficient hiring, training and career development. The Facet Group was founded in 1981 and is headquartered in Lafayette, Louisiana. As an ARBORA GLOBAL PARTNER, The Facet Group shares a parallel philosophy of the highest quality and standards with other owner invested firms. Through this network, we provide services worldwide. To address organizational needs outlined by its clients, The Facet Group offers a comprehensive package of workplace consulting services, focusing on providing high quality, creative programs which favorably impact the bottom line.

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