HOW TO USE LinkedIn TO FIND YOUR DREAM JOB Source: Steven Petrow

So, you want a new job? If you’re like more than 450 million others on the planet, you’re going to turn to LinkedIn to let your fingers do the heavy lifting of finding a new position. I should know—I’ve been there, done that.

But here’s something I learned only recently: More and more businesses are using LinkedIn as either their primary, or in many cases exclusive, job-posting site — which means you’ve got to learn how to play the LinkedIn game.

Job Description

Teddy Burriss, social media strategist anLinkedIn coach and trainer, says the first thing to do is make sure the job you’re seeking is in your wheelhouse, meaning, “that it’s highly relevant to who you are and what you do.” If you’re an administrative assistant, for example, it’s downright foolish to apply for a risk management position. “You’re just shooting at opportunities,” Burriss says with a quick laugh, “wasting a hiring manager’s time and tarnishing your own reputation.”

Number two: Your profile must demonstrate that you are “relevant” to the position — it needs to show the recruiter or hiring manager that you have the requisite skills, talent, and experience for this particular job. How do you do that? That takes us to Burriss’s next recommendation: Your profile must use the key words relevant to the position you want. Before you apply for positions bake those words into your profile. (To add skills to your profile, check out this guide on LinkedIn.)

Key Words

Well, that sounds easy-peasy, right? Not so fast. “Key words are not common sense,” Burriss admits, because hiring managers are often idiosyncratic in the language they use to describe a position. What you must do, he counsels, is study each job description and use the words it uses in your profile and résumé.

Trudy Steinfeld, associate vice president and executive director of NYU’s Wasserman Center for Career Development, also stresses the importance of using the right key words, because that’s how “applicant tracking systems and LinkedIn work. You have to use those exact same words to beat it.”

Burriss’s third suggestion is the most intriguing — and I actually think it’s the most likely to help you succeed: Even if a position is relevant to your skill set and sounds perfect for you, don’t just apply for it willy nilly. Burriss insists that you first need to build a relationship with individuals in the companies where you want to work.  Sure, it seems a bit old-school, but even in our high-tech world you must network.

Groups and Influencers

While you are on LinkedIn, but before you begin your job search, start a business conversation—not a job conversation—that shows off your smarts. NYU’s Steinfeld recommends joining relevant groups and following people on LinkedIn who are connected to your career interests. This will allow you to comment on relevant topics in public forums, which may get you the attention from so-called “influencers” that you’re seeking.

To join a professional group Burriss told me that a high number of jobs are what he calls “hidden” ones—they’re not publicly posted. If you’ve developed multiple relationships over time with the right people, they will come to you with these job openings. How great—and what a trick – is that! Need help finding a professional group? (Click here for an alphabetical listing or here to search by interest, organization, or affiliation.)



Ten Mistakes that are Killing your Job Search

By Liz Ryan

Years ago it was much easier to get a job than it is now. It was a straightforward process. You had one resume that you would send out in response to every job ad. You could only have one resume at a time back then because you had to type a whole new resume on a typewriter if you wanted to make one word change.

When you could finally afford it you went to a print shop and got 100 copies of your resume delivered to you in a box.

It was a grown-up moment to get those typeset resumes and say “Yes! I am a Business Professional now, people!”

You could choose cream, white, ivory, grey, pale yellow, buff or pale pink resume paper when I got my Box-O-Resumes in 1982. I forget which color I chose but I still have some of them in my garage.

Nowadays that colored resume paper is out the window. Don’t use it in your job search! Give it your kids or grand kids to scribble on.

When you wanted to apply for a job back then, you sent your resume in the mail. You sent a cover letter with each resume, in the same envelope. This was the principal way to get a job. You could also walk into the office or warehouse or factory with your resume in an envelope, chat with the receptionist and leave your resume. That worked. You could get a job that way.

Your friend who worked in the company could bring your resume into HR and literally drop it on someone’s desk. You can still get a job that way now, but it will work much better if your friend knows the hiring manager would be your boss if you get hired.

If your friend doesn’t know that person and can’t start a conversation with him or her about you and your awesomeness, then you’re better off sending that manager a Pain Letter with your Human-Voiced Resume, just like in the old days.

No one gets business mail addressed to them personally at their desk anymore, apart from spam mail. It’s very nice to open an envelope and see that someone is writing to you about you and your issues — everybody’s favorite topic!

It was easier to get a job years ago than it is now, but all that tells us is that now we need to develop new tactics to get a good job! There are not-so-great jobs everywhere. Only the pressure on those employers created by the departure of their best employees will get them to change.

If your job is a so-so job, you can launch a stealth job search at night and on the weekends and see what better opportunities are around.

The flip side of the disappearance of the old corporate ladder is that we are all running our own careers now. No one is in charge of your career except for you. You can’t and won’t have another boss who knows more about your career and your goals than you do.

The CEO of your career is you.
Anyone else who plays the part of Your Boss at any job you ever have is a partner to you as you move along your path. It’s still your path.

Here are ten job-search mistakes to avoid but don’t worry — there’s a remedy for each mistake on our list, below!

  1. Don’t restrict your job search responding to only job ads
  2. Don’t use an outdated resume
  3. Don’t forget your LinkedIn profile!
  4. Don’t brand yourself as ‘all things to all people’
  5. Don’t send the same resume to every hiring manager
  6. Don’t rely on online job application portals
  7. Don’t go to a job interview unprepared
  8. Don’t act too desperate or too submissive in a job interview
  9. Don’t bash your last employer (or any past employer) in a job interview
  10. Don’t stop job-hunting too early

Job ads are only one part of your job search activity, whether you’re a full-time or part-time job-seeker.

I want you to reach your specific hiring manager with your Pain Letter rather than responding to a job ad through a Black Hole automated recruiting portal.

When you do respond to a job ad, those responses should only take up about one-third of your available job search time and energy.

The other two-thirds of your resources will go to outreach to hiring managers on your Target Employer List, and networking.

You can update your resume every time you use it, and lots of job-seekers have three, five or even ten versions of their Human-Voiced Resume saved on their hard drive for different job-search situations. You might have one version of your resume for IT Network Technician jobs, one version of it for IT Security jobs and one more edition of your resume for IT Telephony Engineering jobs.

You know that you can do all three of those jobs with no problem, so you’ve created three versions of your resume to highlight whichever facet of your background a particular job opportunity requires.

Read Page Two of this Article

2016 Is the Year of the Hybrid (Job that is…)

A study from Bentley University suggests that 2016 is the year of the “hybrid job,” meaning that the most sought-after positions will be ones that require a combination of both hard, technical skills and soft, communication-based skills.

With technology driving the everyday lives of most Americans, a new kind of hybrid job blending technology with marketing is gaining in the market.

Specifically, these are occupations requiring a combination of programming skills and skills commonly found in design, data analysis, and marketing. In a 12-month period (April 2014-March 2015), more than a quarter million advertised job postings sought hybrid talent in positions such as User Experience Designer, Data Scientist, and Product Manager.

Demand both a boon and a challenge

These hybrid jobs are a classic example of technology driving job creation, and workers with the needed skills can command salaries comparable to those for positions with more advanced technical requirements. However, at the same time, these positions call for a set of skills that aren’t typically taught as a package.

The training ecosystem preparing job seekers for these roles is relatively weak, and these roles do not typically align well with established higher education programs.

Computer science programs and traditional vocational IT schools do not usually teach the broad business skill sets these roles require, while design and business schools yield graduates without the necessary technical knowledge.

The talent deficit can be seen in the higher salaries in these hybrid fields, as employers compete for the available talent.Yet this challenge is not as daunting as it could be. The training to prepare for an entry-level hybrid job can often be addressed without the equivalent of a second degree.

The technology skills that mix with more traditional business competencies to define these jobs are relatively accessible and easy-to-learn. Accelerated learning programs can often provide the short-term training needed to address entry-level skill needs.

Key findings from the report include:

  • These roles are in high demand: More than 250,000 positions were open in the last year for hybrid jobs.
  • Data analytics, digital marketing and mobile marketing are growing especially fast: Demand for data science skills has tripled over the past five years, while demand for digital marketing and mobile skills has more than doubled.
  • Web development and mobile development positions are in the highest demand: More than 100,000 positions for web and mobile developers have been available over the past year.
  • These jobs pay well: Advertised salaries for these roles range from $65,000 to $111,000 per year. This range is well above the national average starting salary, and in line with IT roles requiring more significant technical training.
  • Mobile development, data analytics, and product management positions pay the highest salaries: These roles each have an average advertised salary of more than $100,000, demonstrating both their high value to employers and the shortage of qualified talent.

To provide the detailed and fully up-to-date information contained in this report,  Burning Glass has mined its comprehensive database of nearly 100 million unique  online job postings dating back to 2007. Burning Glass’s spidering technology  extracts information from close to 40,000 online job boards, newspapers, and  employer sites on a daily basis and de-duplicates postings for the same job, whether  it is posted multiple times on the same site or across multiple sites.

Burning Glass’s  proprietary data is supplemented and contextualized by additional indicators from  the Bureau of Labor Statistics and other published sources. All data is sourced  Burning Glass except where indicated. All Burning Glass data in this report reflects  all job postings collected in the US between April 1, 2014 and March 31, 2015.

It’s a New Year and a New Start. How About a New Job?

By PETER DAISYME for Entrepreneur, Co-founder of Hostt

According to a LinkedIn survey of more than 10,000 people, the number-one reason why people switch jobs is because they believe that there is a lack of career advancement. This was followed by being unsatisfied with management, the culture of the company, compensation, the rewards system and wanting more challenging work. On top of that, changing career paths can help us grow not only professionally but also personally.

As we enter a new year, there’s no better time to quit your current position to give yourself a fresh start at a new job. And, if you’re still not convinced on the benefits of switching jobs, here are a few points that may help you reconsider.

1. Breaks up the monotony

Do you honestly enjoy being stuck in the same pattern everyday, kind of like of Bill Murray in Groundhog Day? Of course not. Monotonous habits leads to boredom and doing tasks while on autopilot. That’s not always the best scenario if you want to stay motivated and productive on a daily basis.

By switching jobs, you can break-up the monotony by accepting new challenges, establish new goals and get you out of your comfort zone since you’ll have to work with new people in a new area.

2. Allows you to discover your passion

If you’ve been working for the same company for several years, are you really certain that you enjoy the work? Or have you been consumed by a hefty paycheck? Changing jobs gives you the ability to not only discover your real passion but also allows you to start making money by doing something that you actually enjoy doing for a living.

As my friend John Rampton says: “It is never too late to make a change in your life. It doesn’t matter what you’re doing or how old you are, you should find your passion and chase it. It’ll be the best thing you’ll do to make yourself happy in the long run.”

3. Helps you meet new people

When you start a new job, you’ll be forced to introduce and interact with a new group of people that provide an endless amount of opportunities. That may be intimidating at first, but meeting new people is one of the best ways to grow personally and professionally. This is because interaction with new people exposes you to new thoughts and ideas, helps develop your communication skills, builds-up your list of resources and introduces you to potential clients.

4. Builds confidence

As Eric Ravenscraft states on Lifehacker: “Confidence is knowing what you’re good at, the value you provide and acting in a way that conveys that to others.” This is important, because being confident can help make you successful at work, possibly even earning that promotion you’ve been looking forward to. As for your personal life, you’ll actually become more attractive to the opposite sex.

When you make the move to a new job, you’ll have to work on your confidence, because you’ll have to dress to impress for interviews, explain what you do well and finally show off those power poses that you’ve been practicing.

5. Gives you the chance to learn something new.

As Sir Francis Bacon said: “Knowledge is power.” Learning a new skill or piece of information can help you achieve anything that your heart desires, because you’ll have the information to do so — which is a major perk for your personal and professional lives. Additionally, learning combats boredom, stimulates your mind and allows you to share that knowledge with others.

Beginning a new job will give you the chance to learn plenty of new information, since you’ll be expected to get familiar with a new work system and possibly a new set of skills if you’re changing positions.

If you’re sold on changing jobs, here are a handful of tips to help you get on your way.

  • Freshen up your resume. While you can still use your previous resume, you should update it so that includes new information, such as current work experience or any classes that you’ve taken since you last created your resume.
  • Create a LinkedIn profile. LinkedIn is the go-to platform for networking and job-seeking. If you haven’t done so yet, create a profile. If you do have a profile, make sure that it has been updated with relevant information and a recent photo.
  • Use your current network. There’s no shame in reaching out to friends, family, colleagues and even former co-workers when searching for a new job. They may know of a location that has an opening. If not, you can use them as a resource when applying.
  • Network, network, network. Get your face out there as much as possible. Whether it’s an industry event, alumni mixer or meet-up, there’s no shortage of networking opportunities for you to use when on the job hunt.
  • Narrow the search down to find the right job. As mentioned earlier, take this opportunity to find a job that you really want. You can do so by making a list of positions or companies that you would want to work for.
  • Don’t sweat the small stuff. Mistakes are a part of life. I’m sure Steve Harvey is kicking himself over the recent Miss Universe 2015 mishap, but even a blunder like announcing the wrong contest winner can be a good thing (as long it goes viral). Just remember that for all the negatives out there over your mistakes, there are just as many people rooting for you and backing you up as you own up to the mistake and fix it.
How will you start 2016?

Happy Holidays!


Act Your Way to Success!

bernerChances are good that your “Dream Job” is not the one you head to each day. That shouldn’t stop you from acting like it is. By now we know the power of a positive attitude on career achievement.

Optimism has been shown to be a better predictor of success than education, I.Q. and most other factors. Positive people are healthier, have better relationships, make more money and advance further and faster in their careers. So you can mope, coast and whine about not being in your dream job or you can change your attitude and attack it as if you are.

Dress the way you would in the next step in your career. Act today in the way you will be expected to once you get the promotion you seek. Learn and practice skills that are a few steps above your grade level.

Take a few risks. Speak up. Get noticed. Show your interest in bigger challenges, give credit, be accountable. For goodness sake be happy you have the job you have and that you have the power to get the one you really want.  Act as if you are where you want to be.

Act your way to success.

Take great care of yourself, and your career.
Contributed by Peter Berner,

The Dog Days of Job Search

Cure for the Summertime Job Search Blues

Is this you?

“I’m having a heck of a time with job search focus and motivation this week. Things seemed to really slow down lately and I’m getting pretty discouraged. I could really use some suggestions and encouragement if you have any…”

Boy can I relate. My longest layoff lasted 11 months. I was newly married, money was tight, and one day my husband looked at me and said, “You are the palest out-of-work person I know. Why don’t you take a break from your search and get a tan?” Dangers of sun exposure aside, I know now that my husband was on to something.

You can’t look for work 24/7. If you don’t balance job-hunting with life-living, you’ll make yourself sick! Whether you’ve got a job but looking for something new or you’re currently in transition, here are five tips to stay sane:

1. Take A Break

Take a few days off. Heck, take the whole week. Give yourself permission to completely unplug. Pick up a paperback, put on our SPF and try to enjoy a bit of summer. You’ll come back refreshed, reenergized and refocused.

2. Create Some Structure

Unstructured days are murder – we’re simply not used to it. Get a part-time job or sign-up for a volunteer commitment. Being accountable to someone else gives you a sense of purpose and helps you more easily schedule time for your search.

3. Set Small Goals

When I was between jobs I struggled to know whether I was looking hard enough. Setting small daily or weekly goals gives you a visible yardstick to measure progress, not to mention a means to demonstrate your effort to anyone invested in your success.

4. Tackle A Pet Project

Pick one day of the week and make it your work-on-personal-project-day. Seeing progress in another area of your life can be rewarding too!

5. Know When to Say When

If the blues just won’t fade it may be time to seek out professional counsel. If health insurance is a challenge then consider other community resources.

Here’s the drill. We all have slumps every now and again. Make time to recharge the batteries and don’t forget that every now and again you need to take a nap in the sun. Just don’t forget the SPF.

Dog Days of Job Search

Summer job-hunting can really put you in a funk. Sometimes it looks as if everyone–except you–is on vacation. Your e-mails and phone calls go unanswered. Managers can’t get around to hiring decisions.

But before you feel sorry for yourself or hang up the “gone fishin’” sign until Labor Day, consider the opportunities you may be missing. Freelance work filling in for vacationing staffers can lead to permanent positions. (When I was self-employed, summer was always my busiest time.) As other job hunters kick back, you have less competition, and a greater chance to stand out.

True, it may be more difficult to land interviews, but summer is a great time to update your résumé and your LinkedIn profile, and take the other preliminary steps that can advance your job search. Here are some ways to beat the summertime blues:

Renew or expand contacts. Most job leads come through personal contacts, and what better time to nurture them than when the pace of business is a little slower?

If you approached a company six months or a year ago, try them again now.

With managers generally more relaxed, they also might be receptive to a call or e-mail from you asking, “Could I come in and chat with you about what you do and career opportunities in your field?” These are not interviews in the formal sense–there may not even be an opening right now. The idea is to use such meetings to establish relationships in companies and industries where you ultimately want a job.

And look at all the informal summer get-togethers that have the potential to expand your circle of contacts. You could go along with friends to their company picnics or sports events. Another option:  plan a barbecue and ask each friend to bring someone you’ve never meet.

Take stock of your goals. People can be most helpful if you tell them precisely what you want in a job (rather than, for example, saying what turned you off about your last–or current–position). So use the next few weeks to set priorities: What’s more important to you at this stage–a flexible work schedule, challenging assignments, or a higher salary?

Go on a self-improvement campaign. Use the time to catch up on reading trade publications or upgrade your skills or image. Maybe you’ve wanted to learn more about social media or spruce up your writing. Even if it’s too late for summer school, you can ask a friend to coach you or sign up for fall courses.

Hard as it may be, take a good look in the mirror, and ask yourself, “Would you hire you?” Fight the battle of the bulge with outdoor exercise, or find someone to coach you with interviewing skills.

Volunteer for a non-profit. Working for nothing when you’re accustomed to a salary may seem demeaning, but volunteering has benefits you can’t quantify. Apart from the good feeling you get by helping an organization that you believe then, it’s a chance to network, keep your skills active, and build a reputation that can lead to your next job. Rather than helping out from home, find work that forces you to get out of the house and be with others.

Join a support group. Don’t assume you’d be mingling with a bunch of out-of-work losers. Many job hunters have found these groups a valuable source of contacts, encouragement and new ideas.

Make a list of your professional achievements. You don’t lose your human capital when you lose your job. Suppose you had an hour to catch up with a colleague who you hadn’t seen in 10 or 20 years. What highlights would you share? You may be surprised at how much you have accomplished, in terms of acquiring new skills, building a portfolio or boosting your company’s bottom line.

Build a virtual board of directors. At other stages in your career you might have had a mentor. Now regular contact with people whom you trust can give you a sounding board for career strategies, help you avoid procrastination, and get you back on track when you have veered off course.

Do background research. To make the best impression, gather specifics about the companies you plan to contact. For instance, you’ll want to check for reports of recent layoffs (bad news for job-hunters), new product launches (a possible sign of expansion) and recent earnings.

If being home alone makes you feel blue, take your laptop to a public place–if nothing else, the air conditioning is free.